New York, NY

NARS House of Climax

Wednesday, October 24



NARS launched a very sultry brand activation to celebrate their new mascara, Climax. The event was a very tongue in cheek kind of immersive experience. Based off the theme of the Red Light District, The House of Climax transported you from the Lower West Side to a European cabaret in a matter of minutes.


The whole experience was a bit over the top for a new mascara in my book, which is right up my alley. I did get a few sneak peeks into the location before I went, so I tried to dress in something that would match the theme, all black of course.